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The freedom of digital publishing is bringing back short fiction. If you're self-publishing, then ignore the comments about "most publisher"---just make your book description clear so your readers know what they are buying! What is the right length for *your* story?
Fletcher talks about how creating characters with realistic characteristics is important. This pin I believe it's just perfect, it describes the different point Fletcher described in the text. We have to imagine the facial expressions, how they talk, how they feel and even put a name that goes along with the characteristics of your character.