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  • Peridot Lorrie

    Vintage ad from Lego. I love both the image and the advertising blurb. Unfortunately Lego's recent efforts to market to girls have turned to stereotypes--pink and purple legos, kits for dance shows and shopping. I much prefer the old gender neutral Lego campaign!

  • Sarah Taylor

    Can we go back to this type of children's toy ad? 1981 Lego Ad...

  • Charlotte Savino

    Gender Neutral Lego Ad

  • Halli Zalesin

    1980s LEGO ad. A perfect example of why the current LEGO Friends sets are totally unnecessary.

  • Gracie Wieber ♥ Bridal Celtic Jewelry

    "Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or "made for girls." She isn't even wearing pink. The copy is about "younger children" who "build for fun." Not just "girls" who build. ALL KIDS" #toys

  • Karen Colvin

    The Girl From That Iconic LEGO Ad shows what LEGOs *should* be all about. This is what I remember from playing with those wonderful toys in the early 1970s. I also played with Hot Wheels (cars and track), Army Men (we used rubber bands to shoot the enemy), and Tinker Toys. There shouldn't be "girl toys" vs. "boy toys."

  • Treasures By Brenda

    The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say! Click on the picture to read more and see the little girl all grown up in a recreation of the ad. #lego #girls #1980s #marketing

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Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or "made for girls."

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Nostalgia-inducing 1981 Lego ad features a girl but no stereotypical girliness...

Loved the simple concept in this poster. The eye drifts naturally downward into the shadow of the Legos. A great ad that symbolizes the imagination that Legos foster. Best of all it conveys this this with absolutely no text.

LEGO - LEGO is a brand that can get away with this kind of in-your-face stunt as the goodwill and positive attitudes allow consumers to see it all in a fun light.

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In 2010 Licia Ronzulli, Italian MEP took her baby Vittoria to a vote in the European Parliament, keeping her carefully cradled in a sling and occasionally kissing her forehead. She was taking advantage of relatively relaxed rules that allow women to take their babies to work. Ronzulli brought Vittoria not as a political gesture but as a maternal one because she was still breastfeeding. She recognized that most women do not have this opportunity and that “we should do something…about this."