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Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They’re 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.
In the short time that Pinterest has existed, it has begun building some major credibility of its own as a social media marketing powerhouse. But advertising products and brands on Pinterest doesn’t seem as simple or straightforward as Twitter and Facebook. Is that true or just a misconception among those unfamiliar with the Pinterest platform?