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A good Pinterest infographic from Mashable which shows, among other date, the most popular categories of pins on Pinterest: home, recipe, food, wedding, and fashion. If you have a product or service for one of these product categories, needless to say Pinterest should play an important role in your social media strategy!
Pinterest users are three times more likely than average Internet users to have visited Disney World in the past year. Their favorite magazine is Good Housekeeping. More than half of them have drank alcohol in the past month. They text and email from mobile phones and use mobile apps more often than average Internet users. They’re 11% more likely to use Verizon than other web surfers and 19% have Motorola phones.
The Scientific Guide to Pinterest Marketing: How to Create Popular Images for More Pins and Better Conversion