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20 Awesome Optical Illusions Using Typography

typographic optical illusion 14philipstier 20 Awesome Optical Illusions Using Typography

"In this clever guerilla marketing work by Dopludo Collective, three-dimensional shapes that stand up on their own in a parking lot reveal themselves to be a word when viewed from a certain angle." http://arcreactions.com/services/seo/

simple design and yet caught my eye because of how the text was positioned and invited me to look deeper at the poster than just 2 seconds. But yet was able to communicate the information clearly and effectively.