ClickFox has put together an infographic on the effectiveness of mobile apps for customer engagement. If you're deciding whether your business need a mobile app, you might want to take a look at this as additional data. If you're in dining, maybe not. If you're in mobile banking, and looking at an iOS app, maybe so.
The infographic "Native Advertising In Context" explains what #NativeAdvertisement is and why it is being adopted. From last year #NativeAdvertisement has increased by 12.6%, unlike the steady decrease of banner ad click through rates. The graphic also touches on challenges, strategy and informational statistics. 10/10