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Virtual Water: This project shows the water footprint of products - it's not new but now there's an iPhone app to go with it.

The explosive growth of international trade has turned water into a traded commodity. Research into the water footprint of goods has revealed the true

The amount of water needed varies with crops and depends from place to place, on local productivity and conditions of available water supply through rainfall or irrigation. Once the product is harvested and becomes available on the market, the water embedded in the product changes status from ‘real’ water to ‘virtual’ water.

PNAS Study: Population Growth Will be Constrained by the Limits of Trading Virtual Water (Food) -- The study by the Proceedings of the National Academy of Sciences calls into question the unsustainable global food export system based upon unsustainable export volumes of virtual water.

Australia - The Water Report: 20 Years of World Water Day