Ira was " the jewler" because of how well he set lyrics to music. George wrote that music. In order to have a successful show, the show needs to be blessed with a great composer and lyricist. George and Ira Gershwin - composers
'Funny Face' (1957) American musical film containing assorted songs by George and Ira Gershwin. An impromptu fashion shoot at a book store brings about a new fashion model discovery in the quiet, intellectual shop clerk who is not interested in fashion but is interested in a free trip to Paris. Audrey Hepburn, Fred Astaire, Kay Thompson.