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The booklet on the top has a very well designed cover page. It has, in normal font, a bold-faced "Introduction" and info underneath it. What I like about it is the cyan see-through number one. It goes with the standard font and it adds interest in a simple way to something that would otherwise be quite boring.
The graphic language delivers a "not just cheese" marketing message in order to explain that it is a Cheese Store but it also offers a variety of other products. Those, combined with the cheese create a marvelous culinary experience.The project included designing a logo a graphic language, bags and packaging, the deli itself, work uniforms, signage, and various advertisement and printed products.