The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Do you want to add video to your social media marketing? Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns. In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows. Via /smexaminer/
Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week.