Pinterest • The world’s catalog of ideas

Context stops personalisation becoming creepy. Using non-personal data such as search histories will enable brands to tailor content for privacy-conscious consumers but it is a complex area to get right, so they need to tread carefully

from MarketingProfs

What Your Customers Really Think About Marketing Data and Consumer Privacy [Infographic]

Customer Relationships - What Your Customers Really Think About Marketing Data and Consumer Privacy #Infographic