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Daily Time Spent Viewing Video Among Mobile Users Worldwide, by Device/Channel, July 2015 (minutes and % of total)

Daily Time Spent Viewing Video Among Mobile Users Worldwide, by Device/Channel, July 2015 (minutes and % of total)

Reasons that Internet Users in Select Countries* Abandon Digital Videos, Dec 2015 (% of respondents)

Reasons that Internet Users in Select Countries* Abandon Digital Videos, Dec 2015 (% of respondents)

#Smartphones Continue to Drive #Mobile #Video Consumption http://www.emarketer.com/Article/Smartphones-Continue-Drive-Mobile-Video-Consumption/1013389?ecid=NL1010

#Smartphones Continue to Drive #Mobile #Video Consumption http://www.emarketer.com/Article/Smartphones-Continue-Drive-Mobile-Video-Consumption/1013389?ecid=NL1010

Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, eMarketer predicts. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.

Next year will mark a major milestone for ad spending, as total digital surpasses TV for the first time, eMarketer predicts. In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total digital ad spending in 2017 will equal $77.37 billion, or 38.4% of total ad spending.

Most Important Metrics for Measuring the Success of Social Video Ads According to US Advertising Executives, Dec 2014 (% of respondents)

Most Important Metrics for Measuring the Success of Social Video Ads According to US Advertising Executives, Dec 2014 (% of respondents)

Tactics for Which Marketing and Communications Professionals Worldwide Engage with Influencers*, May 2015; #jenerositymktg

Tactics for Which Marketing and Communications Professionals Worldwide Engage with Influencers*, May 2015; #jenerositymktg

Gen Z is huge. In fact, Gen Z (ages 19 and under) is the largest population segment in the United States, larger than Baby Boomers or Gen C (Millennials).

Gen Z is huge. In fact, Gen Z (ages 19 and under) is the largest population segment in the United States, larger than Baby Boomers or Gen C (Millennials).

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