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It seems that social media is being used to an extent to promote businesses, mostly through facebook. This is found to be true especially when their ads pop up all over the home page news feed. This is probably beneficial to many businesses because of the potential business they could invite in. Frequently small businesses will offer coupons specifically via social networks and only those that follow the business will benefit. As time moves forward this will probably become more beneficial.
Social is the way to go. The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out. Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few. This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.