City of Melbourne asked Landor to develop a cohesive brand strategy and new identity system. The challenge was to reflect City of Melbourne’s cool sophistication on the world stage, capture the passion of its people, and provide the city with a unified, flexible, and future-focused image
This is a very cool pin because it reveals the developmental process of the "Getaway" logo and logotype. It is interesting to see how the design was altered in extremely diverse ways to its final icon. Some of the designs are more simplistic while others are more detailed and bold.