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I just find these shots (especially the carrots) to be so softly lit and pure awesome. I have some talented friends who shoot beautiful shots like these but I can't even comprehend where to start...

Sweeet, "Sweeet" is a project whose goal is the creation of a visual identity and a handmade mock up of an robust pack to contain breakable product PD

Sweeet, "Sweeet" is a project whose goal is the creation of a visual identity and a handmade mock up of an robust pack to contain breakable product PD