Explore Brand Management and more!

Explore related topics

Brand Leadership: Building Assets In an Information Economy by David A. Aaker. $20.06. Publication: April 27, 2009. Publisher: Free Press (April 27, 2009). Author: David A. Aaker

Brand Leadership: Building Assets In an Information Economy by David A. Aaker. $20.06. Publication: April 27, 2009. Publisher: Free Press (April 27, 2009). Author: David A. Aaker

•	Identifies the rules for marketing luxury products and implementing a luxury strategy •	Provides the depth required to master luxury marketing strategies •	Includes coverage of human resources and financial management in the luxury space

• Identifies the rules for marketing luxury products and implementing a luxury strategy • Provides the depth required to master luxury marketing strategies • Includes coverage of human resources and financial management in the luxury space

"Power Brands" by Hajo Riesenbeck and Jesko Perrey - The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

"Power Brands" by Hajo Riesenbeck and Jesko Perrey - The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

'Kellogg on Strategy' - Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.

'Kellogg on Strategy' - Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively.

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer, http://www.amazon.co.uk/dp/B006OALKRW/ref=cm_sw_r_pi_dp_s4NUtb075C9SZ

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) by Jean-Noel Kapferer, http://www.amazon.co.uk/dp/B006OALKRW/ref=cm_sw_r_pi_dp_s4NUtb075C9SZ

'Brand Failures' by Matt Haig - Branding is a ubiquitous, but critical marketing function that can produce spectacular successes and catastrophic blunders. Highly visible branding failures, such as the ill fated "New Coke" or Harley Davidson's silly attempt to peddle perfume, are first-order marketing blunders. Yet, while branding is critical, one wonders if branding alone, as author Matt Haig asserts, is the main reason Land Rover sales declined and General Motors stopped making…

'Brand Failures' by Matt Haig - Branding is a ubiquitous, but critical marketing function that can produce spectacular successes and catastrophic blunders. Highly visible branding failures, such as the ill fated "New Coke" or Harley Davidson's silly attempt to peddle perfume, are first-order marketing blunders. Yet, while branding is critical, one wonders if branding alone, as author Matt Haig asserts, is the main reason Land Rover sales declined and General Motors stopped making…

The New Strategic Brand Management : advanced insights & strategic thinking. J.N. Kapferer

The New Strategic Brand Management : advanced insights & strategic thinking. J.N. Kapferer

Building Strong Brands, http://smile.amazon.com/dp/B005O315Z2/ref=cm_sw_r_pi_awdm_x_Yy0SxbQKC8D3E

Building Strong Brands, http://smile.amazon.com/dp/B005O315Z2/ref=cm_sw_r_pi_awdm_x_Yy0SxbQKC8D3E

Copywriting Second Edition Successful Writing for Design, Advertising, and Marketing #givebooks @Audrey Henry Books

Copywriting Second Edition Successful Writing for Design, Advertising, and Marketing #givebooks @Audrey Henry Books

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Tim Calkins

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management by Tim Calkins

Pinterest
Search