Have eaten donuts from this chain (they're pretty grand). The logo is interesting because it mimics the chinese character for forest which links the name of the brand to the logo. Simple, attractive and yet legible at essentially any size
Quite Lovable is a handmade jewelry line, and the core products are animal-shaped necklaces. I tried to design an identity system that can convey not only their products, but also a sense of warmth that comes with the handmade craftsmanship.