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Click the infographic to enlarge! ------ How are people using social media to interact with brands, and how are companies using the power of social media to reach more customers? Who is most receptive to brands on Twitter? How about on Facebook? It’s time to shed some light on branding and social media.
time on social media: Since 2006, the amount of time that the average person spent on social-networking sites has more than doubled, from 2.7 hours to 6.9 hours per month. More people are using social media, as well. While only 24% of Americans had a single social-media profile in 2008, 56% of Americans do now.