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A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.

True Colors: What You Brand Colors Say About Your Business Calgary Marketing agency http://arcreactions.com/services/online-marketing/

Service Design and design process infographic. Nicely done!

A Human-Centered service blueprint - reframing Service Design