A Service Design Model. Internal and external design research and contextual inquiry will lead to a deeply rooted shared vision, mission and behaviour, and a brand promise that will be kept. This promise will be used to build meaningful relationships throughout the entire customer journey. This in turn leads to a service blueprint providing a basis for interaction, behaviour and culture.
*He’s the maestro of design diagrams. *I’m alarmed to realize that my adaptation of Hugh’s diagram, which I called “Anticonventional Products,” lacks any category for “unsuccessful products.” It’s strange to overlook the vast host of product failures. Oh well, back to the drawing board. http://www.dubberly.com/wp-content/uploads/2001/03/10_successful_product.png *Yes, there is more. OF COURSE there is more.
SYSTEM MAP: Service Design Tool. A visual description of the service technical organization: the different actors involved, their mutual links and the flows of materials, energy, information and money through the system.