The first thing you notice in this typography is the "Face it you're human text", and after that it makes you want to read the rest to know what it is about. It directs the reader's gaze through the whole image.
David Ogilvy, the advertising legend who created the classic 'man in the Hathaway shirt' campaign and started the firm that would become Ogilvy & Mather, died Wednesday at his home in France after a long illness, the firm said. He was
Everyone should read this! And be aware of the fact that The vision of manhood perpetuated by the hyper-masculine ideology is one where men are little better than chimps, and Harris O'Malley wants to know why more men aren't insulted by it.