Quick hit for Friday. I saw this outdoor ad for Kit Kat and wanted to share it. The ad is a park bench disguised as a giant Kit Kat bar, with the line "Have a break. Have a Kit Kat." It is a great idea and I like the execution of the ad, as the…
Bench Presses Advertisement into Bare Thighs: The ad agency DDB Auckland altered benches to press an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. They read "Short shorts on sale Superette"
This is cool, the escalator has been turned to look like an iPhone screen with a whole range of apps. This is advertising apples endless apps. It would be hard to miss this whilst you are travelling up the escalator.
NON TRADITIONAL AD: Guerrilla Marketing. The kissing point is very French romantic style. I wish I know what the whole campaign idea is. If it says the same thing as the big idea says, this guerrilla is a cool idea.
A floating afro sits at head-level behind a bus stop seat, just at the right height to make it look like anyone who sits there has quite an impressive head of hair. This poster by ‘Real Hip Hop' is definitely an eye-catcher.
Creative Advertisement 02 A print of a cup of Folgers coffee was placed on top of manhole covers in New York City, USA. Holes on the print allows the steam to come out. Wordings around the cup reads ‘Hey, City That Never Sleeps. Wake up.” from Folgers.
I found this ad to be very clever due to its unique way of showing that McDonalds is open at night with the spotlights that are shining the light to light up the display create the famous golden arches.