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This was good marketing for the Olympics as the count down clock created anticipation and chatter about the Olympics during the build up to the event.

One of the prettiest shots from the opening ceremonies: (from here:

Michael Jordan Sir Airness! The greatest Basketball has ever seen - and set the BAR high in athletic acheivements and as an Entrepeneur as well! His drive on and off the court are AWE inspiring! A true LEGEND! So glad I lived during the time he played and watched every game! WOW