The Four Ps of Customer Behavior show how customers now browse and purchase items mostly using technology. More and more stores are starting to create apps to make shopping easier for the customer to do at home or on the go. Brittany H.
The Six Stages of Social Media Transformation from Altimeter Group. I have my own idea where my company is within these six stages. Maybe you could use this model to benchmark your own B2B social media progress. http://www.adigaskell.org/blog/2013/03/07/altimeters-six-stages-of-social-business-maturity/