Shelli Gardner-Co-Founder and CEO, Stampin’ Up! - One of The Most Influential Women in Direct Selling-- “Executive” never landed on Shelli Gardner’s to-do list. “My career path kind of chose me,” the Co-Founder and CEO of Stampin’ Up! says. “My goal in life was to be the best mom ever! I grew up not being told I had to be a mom, but valuing motherhood and family.