New from NTGJ: "PRIMVS is a brand that has decided to up the ante in a number of consumer sectors. It has initially turned its attention to food, a sector that has, for too long, been look upon as merely a necessity of life and requires limited in-depth packaging design. PRIMVS feels that design and form have been neglected in the way food packaging is presented and our PRIMVS FOOD brand aims to attract those who appreciate premium quality food and design. PRIMVS FOOD set out to prove that it is possible to achieve both the above objectives without compromising in either aspects. PRIMVS has merged quality food, with a minimalist stylised packaging that is a visual attractive and appealing." See this gorgeous range below.