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  • Tom Laine, www.somehow.fi

    The opening line ** Looking for social media advice or support? Contact me at tom.laine@innopinion.com. Read more about me at https://www.linkedin.com/in/tomlaine

  • Kate

    To find the ultimate subject line Adestra tested a random sample of 95,000 global, English-language campaigns over 12 months (for a total of 2.2 billion emails), and isolated 287 popular 'trigger words'. Then, split by sector, it looked at the correlation between the word’s inclusion in the subject line and its variance above or below the average results for key email metrics (open rate, CTR, CTOR, and unsubscribe). Some of the key findings were: Specific trigger words have a drastic effect on the response rates of offers. For example, 'Sale' delivers +23.2% opens, but 'Save' only +3.4%. However, in terms of clickthroughs, they give +60.7% and -25.2% respectively. Content marketing headlines doesn’t always work. For example, 'Report' (-23.7% opens, -54.8% CTR) and ‘Webinar' (-16.6%, -70.7%.) failed to live up to expectations. Conversely if the content is good, people will consume it. So 'News' (+34.8%, +47.7%), 'Bulletin' (+15.8%, +12.7%) and 'Video' (+18.5%, +64.8%) work well. And finally...

  • Ready2Assist

    Email Subject Lines Crafting the Subject Line That Gets Your Email Read

  • Tommaso Pezzola

    Crafting the Subject Line that gets your Email read #email #newsletter #marketing #subject #infographic

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