The logo design is eye-catching due to the gradient transition from teal to lime green. The text is balanced by size and proximity with the largest serving as the title and the smallest being the descriptive element. Finally, the halo effect in the background makes the foreground elements pop to the audience.
The repetition and contrast are the best two parts of this logo. Having the exact same pencil tips at both the top and bottom of the spring matches vey well with the brand name, "Up & Down Designs." Also, the elements are the same, not just similar so contrast is used effectively creating a sharp and memorable logo that ties into the brand.