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BBC Future republish - 3.11.15

Why do the British drink so much?

BBC Future republish - 3.11.15

BBC Future republish - 3.11.15

Why do the British drink so much?

BBC Future republish - 3.11.15

BBC Future republish - 3.11.15

Why do the British drink so much?

BBC Future republish - 3.11.15

BBC Future republish - 3.11.15

Why do the British drink so much?

BBC Future republish - 3.11.15

Heineken used the idea of ‘refreshment’ for the first time in British beer advertising (Credit: Credit: Getty Images)

Why do the British drink so much?

No other generation drank as much in their early 20s in Britain as those born around 1980 (Credit: Credit: Maciej Dakowicz/Alamy Stock Photo)

Why do the British drink so much?

No other generation drank as much in their early in Britain as those born around 1980 (Credit: Credit: Maciej Dakowicz/Alamy Stock Photo)

English football fans watch a World Cup match, lagers in hand (Credit: Credit: Janine Wiedel Photolibrary/Alamy Stock Photo)

Why do the British drink so much?

English football fans watch a World Cup match, lagers in hand (Credit: Credit: Janine Wiedel Photolibrary/Alamy Stock Photo)

BBC Future republish - 3.11.15

Why do the British drink so much?

From bar furniture to noise levels, modern pubs push consumption to the max – and these design and marketing tricks have affected one generation more than most.

BBC Future republish - 3.11.15

Why do the British drink so much?

From bar furniture to noise levels, modern pubs push consumption to the max – and these design and marketing tricks have affected one generation more than most.

BBC Future republish - 3.11.15

Why do the British drink so much?

From bar furniture to noise levels, modern pubs push consumption to the max – and these design and marketing tricks have affected one generation more than most.

In this 1985 photograph, customers – mostly men – gather at a pub in Northumberland (Credit: Credit: David Davies/Alamy Stock Photo)

Why do the British drink so much?

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Maxence Martin and Victoria Shanahannon ( AKA Shaney poo)

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Anthony Hopkins Wrote A Waltz When He Was 19. Watch Him Hear It For The First Time Ever. - http://www.lifebuzz.com/waltz/

Anthony Hopkins Wrote A Waltz When He Was 19. Watch Him Hear It For The First Time Ever. - http://www.lifebuzz.com/waltz/

Sean Mckeever &Victoria Shanahannon(AKA Shaney Poo)

Sean Mckeever and Shane Gomes Dancing at Boogie By The Bay Social Dancing!

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