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Online reviews continue to play a major role in the rise of purchase influence. As a result an increasing number of web users read reviews about products and services on a website or write positive or negative reviews about a product or service. Are online reviews killing your business?
With the advent of the internet and user managed review sites like Yelp.com - you have to worry that one bad experience could haunt your business career forever (or worse lead to the end of it). With these four steps, you can deftly manage your negative online reviews like a pro and control your online reputation management.