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Interesting that with all the tracking that there is such a high number that does not know if it is working (how to measure). Many ads that I see simply ask people to Like something or are too sales oriented. We have had good luck with tracking a process of offering something of meaningful value, then offering a free test of our software, etc. But there is a logical process that extends out of the social network/video site/search engine into something of meaningful value. For some, could there simply be a sunk cost association? We know that people need to see ads several times before it sinks in, so perhaps companies like AT, who probably aren’t going to be the most likely candidates for whitepapers, are merely trying to get their brand seen for the needed times to stay in a prospect’s mind when they need tele services.
well,that's right SYNNND,but these big companies do not track their ROI's because they don't care about it and they just set a goal that how much they are going to spend on advertising.in Millions.
I respectfully disagree with Abdul. While some companies may allocate a certain portion to general branding visibility, there is a CMO or Agency Account Manager responsible for conveying what the millions of dollars got the company in return. More and more attention is being paid to validating digital media results. This is something that our new analytic system will focus on heavily. There is a great study that Adobe release about a month ago. It verifies the scrutiny that corporate marketers are under to prove a return on spending. Even more for Agencies getting paid handsomely for their services.
HI Pixxfly,thanks for your kind and informative reply.but i have read it somewhere i don't remember right now that fortune 500 do branding without tracking.but i am not expert in it so i can just give my honest thought.Again thanks for correcting me
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