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Time for social networks

The ROI of Social Media - Is social media marketing effective? That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

Social is the way to go. The power of social networks is that your clients are already there. A frequently updated Twitter account or Facebook page is a way to engage with them where they already hang out. Promoting your business on social networks has numerous advantages – virality, cost-effectiveness and massive visibility, to name just a few. This Infographic visualizes the reasons why social media should be a critical component in every business’ strategy.