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Pepsi, Heineken, Dove and McDonald’s have all run into trouble recently by combining social purpose with a sales message. Is this the end for brand purpose?

Ireland │ Irish Distillers called upon Smurfit Kappa (smurfitkappa.com) to design and produce an in-store display for its one-liter Absolut Vodka bottle. Smurfit printed graphics on 16mm Re-board via an Inca Onset S40i flatbed UV inkjet printer for the displays and added built-in colored LED strip lighting and a touch screen for the company’s phone and tablet app. Read more here: http://bigpicture.net/content/imagic-teams-up-with-portraits-hope-create-laundromat-graphics

Ireland │ Irish Distillers called upon Smurfit Kappa (smurfitkappa.com) to design and produce an in-store display for its one-liter Absolut Vodka bottle. Smurfit printed graphics on 16mm Re-board via an Inca Onset S40i flatbed UV inkjet printer for the displays and added built-in colored LED strip lighting and a touch screen for the company’s phone and tablet app. Read more here: http://bigpicture.net/content/imagic-teams-up-with-portraits-hope-create-laundromat-graphics

San Diego ǀ Vegas-based print shop Color Reflections rose to the 30-foot-tall challenge of branding the six enormous arches of the 2014 MillerCoors Distributers Convention courtyard. The team produced 12 designs, each featuring a different MillerCoors product, on their Vutek GS5000r using 3M Scotchcal Graphic Film 3662. Find more wide-format stories from around the globe here: http://bigpicture.net/content/artwork-digital-uses-childhood-imagination-create-mobile-storage-boxes

San Diego ǀ Vegas-based print shop Color Reflections rose to the 30-foot-tall challenge of branding the six enormous arches of the 2014 MillerCoors Distributers Convention courtyard. The team produced 12 designs, each featuring a different MillerCoors product, on their Vutek GS5000r using 3M Scotchcal Graphic Film 3662. Find more wide-format stories from around the globe here: http://bigpicture.net/content/artwork-digital-uses-childhood-imagination-create-mobile-storage-boxes

Dublin│Coca-Cola Ireland teamed up with Mediacom and Kinetic, out-of-home media planning and buying specialists, for “Share a Coke,” a campaign that replaces the brand’s script on 500-ml bottles with the most popular names in Ireland and Northern Ireland. The latest ads – revealing the 100 newest names – have been placed on billboards, buses, bus shelters, and more throughout Dublin. http://bigpicture.net/content/metalfrio-solutions-sa-digitally-printed-refrigerator-wraps-brazil

Dublin│Coca-Cola Ireland teamed up with Mediacom and Kinetic, out-of-home media planning and buying specialists, for “Share a Coke,” a campaign that replaces the brand’s script on 500-ml bottles with the most popular names in Ireland and Northern Ireland. The latest ads – revealing the 100 newest names – have been placed on billboards, buses, bus shelters, and more throughout Dublin. http://bigpicture.net/content/metalfrio-solutions-sa-digitally-printed-refrigerator-wraps-brazil

Weary of the logistics of monthly menu board updates, including printing and shipping to its 10,000 sites, Dunkin’ Donuts decided to give Intel’s NCR Vitalcast signage a shot. In the year since its adoption, some 2000 locations have opted for the dynamic doughnut displays. http://bigpicture.net/content/dynamic-doughnut-displays

Weary of the logistics of monthly menu board updates, including printing and shipping to its 10,000 sites, Dunkin’ Donuts decided to give Intel’s NCR Vitalcast signage a shot. In the year since its adoption, some 2000 locations have opted for the dynamic doughnut displays. http://bigpicture.net/content/dynamic-doughnut-displays

250 Years Memorialized with Wall Display

250 Years Memorialized with Wall Display

Image result for fill in the blank advertising

Image result for fill in the blank advertising

Internet provider iiNet invited commuters at Sydney’s Wynyard station to play Twister (as well as snap selfies and partake in social media) as part of a station domination. The campaign, produced by Western Australian advertising agency Meerkats (www.meerkats.com.au), consisted of 77 posters – including bulkheads, floor graphics, pillar graphics, and wall graphics. http://bigpicture.net/content/meerkats-interactive-station-domination

Internet provider iiNet invited commuters at Sydney’s Wynyard station to play Twister (as well as snap selfies and partake in social media) as part of a station domination. The campaign, produced by Western Australian advertising agency Meerkats (www.meerkats.com.au), consisted of 77 posters – including bulkheads, floor graphics, pillar graphics, and wall graphics. http://bigpicture.net/content/meerkats-interactive-station-domination

[The Kyoto Protocol Has Failed]    http://visual.ly/kyoto-protocol-has-failed

Environmental infographic detailing why the Kyoto Protocol has been a partial success and a partial failure.

Los Angeles │ Iconography Studios (www.iconographystudios.net) is no stranger to working with ESPN. In the past, the print shop has produced signs for multiple events and even wrapped golf carts for the annual ESPYs awards show. Their latest project for ESPN: wrapping trash/recycling bins with Los Angeles sports-themed graphics. Plus, more wide-format stories from around the globe. http://bigpicture.net/content/iconography-studios-wraps-trash-bins-espn-los-angeles

Los Angeles │ Iconography Studios (www.iconographystudios.net) is no stranger to working with ESPN. In the past, the print shop has produced signs for multiple events and even wrapped golf carts for the annual ESPYs awards show. Their latest project for ESPN: wrapping trash/recycling bins with Los Angeles sports-themed graphics. Plus, more wide-format stories from around the globe. http://bigpicture.net/content/iconography-studios-wraps-trash-bins-espn-los-angeles

The team at Acerbo’s Auto Trim and Lettering (www.acerbos.com) designed and produced a wrap for this restored pinball machine from scratch without ever touching the game itself. http://bigpicture.net/content/acerbos-arcade-wraps

The team at Acerbo’s Auto Trim and Lettering (www.acerbos.com) designed and produced a wrap for this restored pinball machine from scratch without ever touching the game itself. http://bigpicture.net/content/acerbos-arcade-wraps

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