This logotype illustrates freedom literally by having the op half of the M fly off like a bird. The logotype uses the comparison of birds and freedom as a message. This logotype is effective in communicating meaning.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.
Bureau Hardy Seiler creates straightforward and compelling communication design. The Bureau specialises in corporate, editorial, graphic and web design often joining forces with other experts to solve more complex challenges.