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9) Internet bashing BR // BR claims that its content creation process is data-driven and merges inputs from fan-writers and market analysts to meet real-time consumer demand. Simply put: BR gives consumers what they want. As an aspiring writer, Mike realizes that the lack of quality standards hurts the community. In mid-2010, mainstream assessments of BR range from “irresponsible rumor mongering” to “lowest-common denominator crap” to “the worst thing in the history of journalism.”

17) Team Stream // At the end of 2011, BR goes mobile with Team Stream, an app that allows fans to personalize the homepage with their favorite teams and topics, and to access real-time news from multiple feeds on the go. Social media is flawlessly integrated into the app and encourages sharing and discussion. Although BR’s official positioning is to “augment sites like ESPN”, Team Stream, which is a huge success, makes many fans switch from ESPN to BR.

23) Acquisition by TBS // In August 2012 BR is acquired by TBS and becomes a sub-brand of Turner Sports: “We were attracted to BR's fast growth to a leading marketplace position and a valued consumer destination. The site will continue to innovate and provide sports fans with branded news and information.” Many fans see this as a great opportunity for BR to leverage Turner's world-class television and digital rights portfolio. Others are concerned about BR loosing its identity over time.

22) Indirect competitors // With BR content available through many media channels and on various platforms, Mike is spending more and more time interacting with BR. He may have not noticed it, but the overall time he spends watching Netflix and reading news on CNN.com has gone down since the launch of Team Stream and BR Youtube shows.

19) The press // TIME magazine names BR one of 50 best websites in 2011 stating that "the standard of quality [at BR] is markedly higher than at some community-created news hubs." Forbes praises BR for creating a model of sports coverage from the fan’s perspective and leveraging thousands of writer-fans who work for exposure rather than pay. In fact, BR’s impressive growth has made other sports news brands open up their platform to amateur bloggers and adopt the social media tricks of BR.

25) Top Talent // “Working on the strategic integration of BR with the other leading brands” in Turner’s portfolio, TBS shocks the sports media word in 2013 by luring award-winning, veteran writers from media outlets like The New York Times. Since BR is trying to become a major sports content provider with professional journalists, did Mike make the right choice? While waiting for his admission decision from UM, he learns about an internship opportunity at BR and decides to give it a try.

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2) Direct competitors // As a passionate sports fan, Mike is very frustrated with traditional sports channels, such as espn’s, cbs’s, yahoo!’s, for paying little attention to underdog teams, e.g. SLU men’s basketball, and not providing enough depth in the news stories. Moreover, the mainstream lacks the social aspect of the way Mike talks about sports with his friends. He wants more social content revolving around debate.

19) The press // TIME magazine names BR one of 50 best websites in 2011 stating that "the standard of quality [at BR] is markedly higher than at some community-created news hubs." Forbes praises BR for creating a model of sports coverage from the fan’s perspective and leveraging thousands of writer-fans who work for exposure rather than pay. In fact, BR’s impressive growth has made other sports news brands open up their platform to amateur bloggers and adopt the social media tricks of BR.

Red Cross Launches Social Media Disaster Response Center

Red Cross Launches Social Media Disaster Response Center ! #redcross #socialmedia Via @Mashable