Dirty water kills children. This is the perfect ad to explain the challenge - however it fails to have a call to action. You made us feel bad, now help us feel good by giving us an action we can take to help and feel a part of the solution.
Ads with strong and serious messages | From up North This is one of the most clever ads I've seen. To use the leaf as the flame in a wildfire campaign is so simple yet incredibly genius. Plus the contrasting black background really causes this piece to pop.