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Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

Did you know holiday emails get higher open rates the earlier they're sent? Here are 25 examples of holiday-themed email subject lines that shine in the inbox.

THE top 10 spring trends you don’t want to miss | Awesome Screenshot

Bit Rebelsfrom Bit Rebels

HTML Email Code 101: A Guide For Email Marketing [Infographic]

HTML Email Code 101: A Guide For Email Marketing

Zulily >> sent Q1 2013 >> One of the longest welcome series I’ve seen, this 5-email series from Zulily seeks a closer relationship with new subscribers by asking for referrals, asking about their favorite brands, and promoting their mobile app and social presence. –Andrea Smith, Design Lead, Content Marketing & Research

email Sephora - makeup layout

Beach Park >> sent 3/29/10 >> Pack your bags and come to Beach Park >> In this email, the Brazilian water park brings the experience of sliding down their 14-story Insano water slide to inboxes with a nearly 12,000-pixel-long design that gives subscribers’ scroll wheels a real workout. –Chad White, Principal of Marketing Research

The Next Webfrom The Next Web

Fab Shows How to Keep Email Marketing Classy

Email Marketing 101: Fab stops sending emails (and cluttering your inbox) if you haven't opened them for so many days.

visualistan.comfrom visualistan.com

What Makes an Infographic Bad and How to Make it Better #infographic

What Makes an Infographic Bad and How to Make it Better #infographic #Visual #GraphicDesign

Pizza Hut >> sent 12/9/14 >> More Pizza. More Toppings. More Free Flavor. >> This is a wonderful, highly visual email that’s easy to scan because of its heavy use of item labeling and short, descriptive section heads. The vertical lines between sections lead your eye down to the next component of ordering a pizza. This email is also very mobile-friendly because of its use of large images and text. —Kristina Huffman, Design Practice Lead, Salesforce Marketing Cloud

Lifehackfrom Lifehack

The Ultimate How-To Guide to Responsive Email Design

The Ultimate How-To Guide for Responsive Email Design

Mini USA >> sent 5/2014 >> Don't Make Us Resort to Reverse Psychology >> The quirky car brand infuses all their brand personality into this re-engagement email, which gives people a string of options to explain their disinterest. The main call-to-action takes you to the Mini.com homepage, but all the other tougue-in-cheek reasons take you to humorous custom landing pages. —Sean Morrison, Senior Marketing Consultant, Salesforce ExactTarget Marketing Cloud

Psychology of Color - Infographic

Gap > sent 12/25/14 >> MERRY CHRISTMAS! >> If you’re going to send a season’s greeting email, make sure that it is well branded, like this one from Gap. It’s a simple message that’s made more interesting by their use of an animated gif and letters made out of Gap products. Plus, this email promotes e-gift cards as a just-in-time Christmas gift. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud