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Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

Sephora >> sent 6/15/12 >> Obsessed >> Sephora uses photo booth-style photo series to inject tons of personality and fun into this “staff picks” email. Each recommendation is its own screen-sized, tablet-friendly message block. –Chad White, Principal of Marketing Research

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Zappos >> sent 11/11/11 >> Just a little holiday heads up... >> Expectation setting can be critical to subscriber satisfaction. In this email, Zappos gives their subscribers a heads up that they’ll be increasing their email frequency during the holiday season. It’s also a timely cue to start their holiday shopping.

Home Depot >> sent 11/21/14 >>  40% OFF  TODAY ONLY  Black Friday Sneak Peek >> While this sneak peek email’s offer is active, Home Depot creates urgency by using a countdown clock. Once the offer expires, they create urgency for future messaging by updating the images in the email to reflect that the offer has expired, directing subscribers to look out for a new email on Nov. 23 and to shop with them on Black Friday. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud