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Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

Target >> sent Q1 2013 >> Target’s 4-email welcome series promotes their credit card, different ways they help you save money, their social presence and their exclusive brands. Brands are definitely moving beyond the simple single welcome email. –Chad White, Principal of Marketing Research

Zulily >> sent Q1 2013 >> One of the longest welcome series I’ve seen, this 5-email series from Zulily seeks a closer relationship with new subscribers by asking for referrals, asking about their favorite brands, and promoting their mobile app and social presence. –Andrea Smith, Design Lead, Content Marketing & Research

Piperlime >> sent 3/4/14 >> THE top 10 spring trends you don’t want to miss >> This mobile-aware email uses generous font sizes; big, focused images; and clear section breaks. Just as smart, Piperlime uses an S-curve and a numbered list to encourage you to scroll all the way through the email to find out what each trend is. Nice! —Amanda Miller, Marketing Consultant, Salesforce Marketing Cloud