Explore Performing Email, Top Performing, and more!

Explore related topics

Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

Lands’ End >> sent 12/25/13 >> Merry Christmas … >> Lands’ End ran a social campaign throughout the holiday season around the #together hashtag that culminated with this season’s greeting email. It hits all three notes of a great season’s greeting email: It’s (1) non-promotional, (2) well-branded, and (3) inspirational. —Chad White, Principal of Marketing Research, Salesforce ExactTarget Marketing Cloud

Lands’ End >> sent 12/25/13 >> Merry Christmas … >> Lands’ End ran a social campaign throughout the holiday season around the #together hashtag that culminated with this season’s greeting email. It hits all three notes of a great season’s greeting email: It’s (1) non-promotional, (2) well-branded, and (3) inspirational. —Chad White, Principal of Marketing Research, Salesforce ExactTarget Marketing Cloud

Zulily's 5-email welcome series begins and ends with the retailer trying to get referrals from the new subscriber

Zulily's 5-email welcome series begins and ends with the retailer trying to get referrals from the new subscriber

Vera Bradley :: sent 4/24/14–5/7/14 :: Because she wants to see the world… :: For Mother’s Day, Vera Bradley created a downloadable fill-in-the-blank PDF to help customers “express your gratitude to the special women in your life.” They then mirror the fill-in-the-blank style creatively in these promotional emails. Nice cross-channel campaign that connects sentiment to promotions. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud

Vera Bradley :: sent 4/24/14–5/7/14 :: Because she wants to see the world… :: For Mother’s Day, Vera Bradley created a downloadable fill-in-the-blank PDF to help customers “express your gratitude to the special women in your life.” They then mirror the fill-in-the-blank style creatively in these promotional emails. Nice cross-channel campaign that connects sentiment to promotions. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud

Sephora >> sent 12/8/14 >> Amaze Them >> This Sephora email cleverly combines gift-recipient personas and first-name personalization by creating gift tags, which have the persona in the “To” line and my name in the “From” line. The tactic helps the subscriber envision themselves giving the gift. Plus, Sephora wisely uses “Me” as the fallback when they don’t know the subscriber’s name so it doesn't ruin the gift tag setup. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing…

Sephora >> sent 12/8/14 >> Amaze Them >> This Sephora email cleverly combines gift-recipient personas and first-name personalization by creating gift tags, which have the persona in the “To” line and my name in the “From” line. The tactic helps the subscriber envision themselves giving the gift. Plus, Sephora wisely uses “Me” as the fallback when they don’t know the subscriber’s name so it doesn't ruin the gift tag setup. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing…

West Elm >> sent 6/25/13 >> This sale is good to glow! >> West Elm takes a nice, but fairly mundane table display of lamps and turns it into a hypnotic light show using an animated gif. All the lights start on and (mostly) one by one they turn off—then start over again. It’s hard to resist sitting there and watching it cycle over and over. —Chad White, Principal of Marketing Research, ExactTarget

West Elm >> sent 6/25/13 >> This sale is good to glow! >> West Elm takes a nice, but fairly mundane table display of lamps and turns it into a hypnotic light show using an animated gif. All the lights start on and (mostly) one by one they turn off—then start over again. It’s hard to resist sitting there and watching it cycle over and over. —Chad White, Principal of Marketing Research, ExactTarget

Jonathan Adler >> sent 7/22/13 >> We're Royally Excited >> Sent when Catherine, Duchess of Cambridge, went into labor, this well-planned and highly topical email plays off a trio of celebrity births: the royal birth and that of Jessica Simpson’s son, Ace, and Kanye West and Kim Kardashian’s daughter, North. Timely, shows depth of products and very fun. —Ivy Wright, Global Public Relations Specialist, ExactTarget

Jonathan Adler >> sent 7/22/13 >> We're Royally Excited >> Sent when Catherine, Duchess of Cambridge, went into labor, this well-planned and highly topical email plays off a trio of celebrity births: the royal birth and that of Jessica Simpson’s son, Ace, and Kanye West and Kim Kardashian’s daughter, North. Timely, shows depth of products and very fun. —Ivy Wright, Global Public Relations Specialist, ExactTarget

Mini USA >> sent 5/2014 >> Don't Make Us Resort to Reverse Psychology >> The quirky car brand infuses all their brand personality into this re-engagement email, which gives people a string of options to explain their disinterest. The main call-to-action takes you to the Mini.com homepage, but all the other tougue-in-cheek reasons take you to humorous custom landing pages. —Sean Morrison, Senior Marketing Consultant, Salesforce Marketing Cloud

Mini USA >> sent 5/2014 >> Don't Make Us Resort to Reverse Psychology >> The quirky car brand infuses all their brand personality into this re-engagement email, which gives people a string of options to explain their disinterest. The main call-to-action takes you to the Mini.com homepage, but all the other tougue-in-cheek reasons take you to humorous custom landing pages. —Sean Morrison, Senior Marketing Consultant, Salesforce Marketing Cloud

Pinterest • The world’s catalog of ideas
Search