Discover and save creative ideas
    Explore these ideas and more!

    Norm Thompson >> sent 12/11/12, 12/9/11, 12/7/10, 12/16/09, 12/8/08 and 12/10/07 >> These emails from Norm Thompson best exemplify what having your own personal swipe file is all about. They identified a top-performing email years ago and have brought it back year after year with incremental improvements. –Chad White, Principal of Marketing Research

    Cabela’s >> sent 12/16/12 >> Time is almost up. Order now. Get it there by Christmas >> Listing order-by deadlines are nice, but nothing beats the visual clarity and familiarity of a calendar like the one in this Cabela’s email. –Chad White, Principal of Marketing Research

    Did you know holiday emails get higher open rates the earlier they're sent? Here are 25 examples of holiday-themed email subject lines that shine in the inbox.

    Bed Bath & Beyond >> sent 11/2012 >> Holiday headers are a great way to inject some seasonal flair into your email template. Rather than a single holiday header, Bed Bath & Beyond created four and rotated them throughout the holiday season. –Chad White, Principal of Marketing Research

    Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

    Cool design for an email invite

    Lands’ End >> sent 12/25/12 >> Merry Christmas >> I love this Christmas send. The design is beautiful and striking, the copy simple and impactful, and the secondary messaging is a nice, engaging social call-to-action. —Susan Prater, Senior Marketing Consultant, ExactTarget

    Best of the Best >> sent 8/19/13 >> Hold onto this email… >> Powered by Movable Ink, this email’s content changed based on which day it was opened—essentially packing 3 campaigns into a single email. The tactic spurred 23% of the subscribers who opened the email on the first day to open it again on the second day and 7% to reopen on the third day. That extended engagement led to strong revenue increases. —Chad White, Principal of Marketing Research, ExactTarget

    Twitter >> sent 12/15/13 >> Uncover the most popular Tweets of the year >> Through the smart use of tables, background colors and HTML text and a minimal use of images, this colorful email suffers very little when images are blocked. The email, which is very mobile-friendly, even uses a “bulletproof” call-to-action button. —Chad White, Principal of Marketing Research, ExactTarget

    Starbucks email design

    Sephora >> sent 12/15/11 >> Top-rated products >> S-curves, where images and text appear on alternating sides of a design, are a tried-and-true design tactic that encourages scrolling. This is the most dramatic S-curve I’ve ever seen. –Chad White, Principal of Marketing Research

    Uncommon Goods email 2014 - Could use Movable Ink (or possibly dynamic content) to personalize products in the email

    CB2 >> sent 12/1/12 >> get her this >> Gift guides are a major selling tool during the holiday season. CB2 takes this concept and turns it into a fun decision tree that all starts with rating the gift-recipient on a scale of 1 to 10. It’s hard to resist following every path to its recommended gift. —Chad White, Principal of Marketing Research, ExactTarget

    Brooks Brothers >> sent 4/16/12 >> $2,000.00? >> Brooks Brothers gets subscribers spinning their scroll wheels and swiping their fingers with this delightfully long email that shows the impressive color selection of their polos. The offer itself is a little absurd, although it is a good discount, and at its heart is more for shock value. –Chad White, Principal of Marketing Research

    Home Depot >> e-receipt >> captured 12/2013 >> The home improvement retailer makes good use of e-receipts to grow their email list safely and respectfully by including a promotional email opt-in at the top of the right-hand column in the email. Even with images are blocked, the email opt-in call-to-action is prominent. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud

    Pizza Hut >> sent 12/9/14 >> More Pizza. More Toppings. More Free Flavor. >> This is a wonderful, highly visual email that’s easy to scan because of its heavy use of item labeling and short, descriptive section heads. The vertical lines between sections lead your eye down to the next component of ordering a pizza. This email is also very mobile-friendly because of its use of large images and text. —Kristina Huffman, Design Practice Lead, Salesforce Marketing Cloud

    Home Depot >> sent 7/26/12 >> Get $5 Off $50 + The Download on Fresh Outdoor Projects >> Animated gifs are a fantastic way to demonstrate a product or process. In this email, Home Depot uses one to show how you can makeover an outdoor space, complete with catalog-style numbering to refer to the products used. –Chad White, Principal of Marketing Research

    Title Nine >> sent 10/27/14 >> 30-Day Strength Challenge >> Title Nine is one of my favorite brands, and I love the non-promo focus of this email. Fitting in perfectly with their brand message and values, they offer a community-building 30-day strength challenge. The nature of this email makes it one worth saving for future reference, too. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing Cloud

    Beach Park >> sent 3/29/10 >> Pack your bags and come to Beach Park >> In this email, the Brazilian water park brings the experience of sliding down their 14-story Insano water slide to inboxes with a nearly 12,000-pixel-long design that gives subscribers’ scroll wheels a real workout. –Chad White, Principal of Marketing Research

    The Ultimate How-To Guide for Responsive Email Design

    Levi's email design