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Ice.com >> sent 12/11/12 >> The Reindeer Game! Play to Win up to 30% off... >> Ice.com leveraged the success of a Halloween Jack-o-lantern game email by reskinning it with delightful reindeer for the holiday season. That’s a smart way of extending your winning campaigns. —Susan Prater, Senior Marketing Consultant, ExactTarget

Lands’ End >> sent 12/25/12 >> Merry Christmas >> I love this Christmas send. The design is beautiful and striking, the copy simple and impactful, and the secondary messaging is a nice, engaging social call-to-action. —Susan Prater, Senior Marketing Consultant, ExactTarget

Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

Tiffany & Co. >> sent 12/13/12 >> Drop A Hint (or Two) >> Forward-to-a-friend (FTAF) has been largely supplanted by share-with-your-network (SWYN), but Tiffany’s “Drop A Hint” feature gives it new life. The preview of this fun, well-branded message shows you exactly how the information you provide will be used. –Amanda Monroe, Design Consultant, ExactTarget

Title Nine >> sent 10/27/14 >> 30-Day Strength Challenge >> Title Nine is one of my favorite brands, and I love the non-promo focus of this email. Fitting in perfectly with their brand message and values, they offer a community-building 30-day strength challenge. The nature of this email makes it one worth saving for future reference, too. —Amanda Miller, Senior Marketing Consultant, Salesforce Marketing Cloud

Pizza Express >> sent 2/6/12 >> Win your Valentine's Heart >> Images-on or images-off? The great enticing imagery or the pixelated pizza guy and cupcake that looks like an homage to 8-bit video games….It's debatable which version of this email is more compelling. The Facebook quiz tie-in is nice too. —Abul Kashim Siddique, Senior Design Consultant, UK, Salesforce ExactTarget Marketing Cloud

Pandora >> sent 4/12/13 >> Thanks to You: 200 Million Strong >> Infographics were the biggest new trend in B2B marketing last year. This year we’re seeing infographics make their mark on B2C marketing, as in this Pandora email, which includes interesting figures on their growth. —Chris Studabaker, Regional Managing Consultant, Central, Design Solutions, ExactTarget

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J & R >> sent 11/28/12 >> Introducing Our 2012 Holiday Gift Guides‏ >> J & R’s holiday emails featured their gift guides extensively. They debuted them in this email, promoted them in a banner at the bottom of subsequent emails, and dedicated several emails entirely to some of the gift guide personas. —Anna Meier, Design Consultant, ExactTarget

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CB2 >> sent 12/1/12 >> get her this >> Gift guides are a major selling tool during the holiday season. CB2 takes this concept and turns it into a fun decision tree that all starts with rating the gift-recipient on a scale of 1 to 10. It’s hard to resist following every path to its recommended gift. —Chad White, Principal of Marketing Research, ExactTarget