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    Ice.com >> sent 12/11/12 >> The Reindeer Game! Play to Win up to 30% off... >> Ice.com leveraged the success of a Halloween Jack-o-lantern game email by reskinning it with delightful reindeer for the holiday season. That’s a smart way of extending your winning campaigns. —Susan Prater, Senior Marketing Consultant, ExactTarget

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    • Kristen Obaid

      Games in #eDM & #seasonal reskinning #marketing #design Ice.com >> sent 12/11/12 >> The Reindeer Game! Play to Win up to 30% off... >> Ice.com leveraged the success of a Halloween Jack-o-lantern game email by reskinning it with delightful reindeer for the holiday season. That’s a smart way of extending your winning campaigns. —Susan Prater, Senior Marketing Consultant, ExactTarget

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    Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

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    ShopNBC >> sent 11/12/12 >> Win a spending spree! >> Pinterest gives retailers a very public and share-spurring platform for wish lists. ShopNBC uses a sweepstakes to encourage subscribers to set up a wish list on Pinterest in this email, which includes the 4-point instructions right in the email. —Kristina Huffman, Design Practice Lead, ExactTarget

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    Lands’ End >> sent 12/25/12 >> Merry Christmas >> I love this Christmas send. The design is beautiful and striking, the copy simple and impactful, and the secondary messaging is a nice, engaging social call-to-action. —Susan Prater, Senior Marketing Consultant, ExactTarget

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    Nordstrom >> sent 12/11/12 >> Gift Giving Made Easy: From Nordstrom with Love‏ >> Your email subscribers are among your most loyal customers and some of them don’t have to be convinced to buy gifts from you. So don’t neglect service information. Nordstrom dedicates this entire email to it. —Chad White, Principal of Marketing Research, ExactTarget

    Lowe's >> Sent 3/13/13 >> Personalize your savings this spring >> Looking to gather data to power some segmented seasonal messaging, Lowe’s sent this tablet-friendly progressive profiling email asking subscribers about their spring plans. The retailer geo-targeted the email to areas where spring had arrived and also ran a subject line A/B test to better understand what would compel the most subscribers to provide more details about themselves. —Amanda Monroe, Associate Designer, ExactTarget

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