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Starbucks >> sent 11/6/13>> An offer just for you: 50% off your handcrafted espresso drink >> Starbucks takes first-name personalization to the next level in a very on-brand way by adding the recipient’s name to the image of the cup in this email. It connects the email experience directly to the store experience, where baristas write the customer’s name on their cup. —Hannah Downey, Design Consultant, ExactTarget

Even though this template is on a black background, it still looks clean and modern. Also adds a chalkboard feel that I find very intriguing.

DAVIDsTEA keeps customers informed of changes within their program by pairing it with a tantalizing seasonal offer.

DAVIDsTEA keeps customers informed of changes within their program by pairing it with a tantalizing seasonal offer.

Client : Starbucks Country : US Category : Food

Client : Starbucks Country : US Category : Food

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Knowing what file format to use can make a huge difference. In certain cases you want to use a certain file format to save the work you've done. Different file types are used for different programs and different types of work.

Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

Williams-Sonoma >> sent 12/2012 >> Now Back In Stock >> While some back-in-stock emails are sent by request, Williams-Sonoma sent this one to subscribers who browsed this product and abandoned their site because it was out of stock. They wisely add seasonal secondary messaging to better speak to holiday shoppers. — Tana Babcock, Design Consultant, ExactTarget

Image result for eblast design

Green Village - Newsletter I like the long scroll in this format as well as the organization of the material, while images help block off type information.

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The Evolution of Static Emails into Mailable Microsites – Litmus Software, Inc.

birthday email example from Birchbox

it’s time for a birthday celebration. From gifts to parties, birthdays are filled with lots of great things including birthday emails. Birthday emails are one of th…

Minted | Re: back to school. | Minted, an online store for custom stationary and art, stands out in the inbox with a unique Back to School subject line. The use of lists in email is always a favored design tactic  but is even more relevant during this time of year. Minted also proves to be a valuable resource to subscribers by using email to share great ideas, not just product. | Lauryl Kitson, Marketing Consultant

Minted | Re: back to school. | Minted, an online store for custom stationary and art, stands out in the inbox with a unique Back to School subject line. The use of lists in email is always a favored design tactic but is even more relevant during this time of year. Minted also proves to be a valuable resource to subscribers by using email to share great ideas, not just product. | Lauryl Kitson, Marketing Consultant

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