Lego Shop >> sent 12/25/14 >> Happy Holidays from the Official LEGO® Shop! >> Lego delivers a special season’s greeting experience with this 15-second video that’s playable within many email clients. The video, which is powered by LiveClicker, is about a snowball-dodging gingerbread man and likely saw strong engagement, especially in the wake of highly successful “The Lego Movie.” —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
Furniture.com >> sent 5/12/14 >> last chance to take 15, 10, 5% off >> Adopting the language of lifestyle magazine surveys, as well as the more visual approach that’s becoming popular, this progressive profiling survey from Furniture.com seeks to learn more about subscribers’ summer plans for targeting and engagement purposes. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud
Julep | The #JulepInstaGrim sweepstakes email features an Instagram contest that requires following @JulepMaven and posting a picture of your mani with the contest hashtag. I love this contest but I'd like to see the sweepstakes instructions featured in the email rather that forcing the subscriber to click to a landing page to learn how to participate. | Lauryl Kitson, Marketing Consultant
Capital One 360 >> Sent 2/6/2013 >> When money switches hands, it's important to retain trust, and communicate when the changes will affect users. 2 things stand out in this email: the timeline feature at the bottom setting expectations well, and the signature actually linking to an email address in the signature – very personal! –Kristina Huffman, Design Practice Lead
NFLshop >> sent 8/20/12 >> Giants 2012 Schedule - Get Ready for Football! >> Email marketing is highly promotional, but it doesn’t have to be all the time. NFLshop realizes that with the start of the football season looming, many fans are primed to buy and may not need a push in the form of an incentive. Instead, the push they provide is the upcoming schedule, to build that excitement and team spirit. –Chad White, Principal of Marketing Research
Newegg >> sent >> IT STARTS NOW: Black Friday Deals all month long at Newegg! >> Newegg was among the first—if not the first—to use the term “Black November,” which means offering Black Friday-like deals as early as Nov.
OfficeMax :: sent 11/18/11 :: We Couldn’t Wait ‘til Black Friday - $44.99 Digital Camera :: This “It’s Black Friday Every Friday” campaign—with the updated “sold out” image—was part of the initial rise of the “Black November” trend, where “Black Friday”-branded deals were touted in early November. The push to lock in early holiday sales continues. —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud
#JUSTEATkidnap >> sent 3/5/2013 >> Ain't No Fish Slap like a Celeb Fish Slap >> Great Subject Line - I love this idea of using a humorous subject line to get you to play a funny game of slapping a top chef with a fish of your choice (5 to choose from). Fun and innovative way of growing their newsletter subscriber list too! - Abul Kashim Siddique, Design Consultant, EMEA Play the game too……its damn funny!
The Canadian Tourism Commission >> sent 11/6/09 >> Discover the Canada you don't know >> A real one-of-a-kind email experience, this 5,000-by-3,519 pixel email is not only really long and really wide, but it also requires subscribers to find their way by scrolling up and left, in addition to down and right. –Chad White, Principal of Marketing Research
Best of the Best >> sent 8/19/13 >> Hold onto this email… >> Powered by Movable Ink, this email’s content changed based on which day it was opened—essentially packing 3 campaigns into a single email. The tactic spurred 23% of the subscribers who opened the email on the first day to open it again on the second day and 7% to reopen on the third day. That extended engagement led to strong revenue increases. —Abul Kashim Siddique, Senior Design Consultant, UK, ExactTarget
Discovery Store >> sent 11/2014 >> We miss you! EXCLUSIVE 20% OFF! >> Rather than setting and forgetting their win-back triggered emails, Discovery Store reviews and renews it, updating it for the holiday season with seasonally relevant messaging. A 20%-off coupon and the promise of new products for the holidays is a compelling reason to come back. —Chad White, Lead Research Analyst, Salesforce Marketing Cloud
Foursquare >> sent 11/26/13 >> Where will you Shop Small on Nov 30? >> Sent a few days before Thanksgiving, this clean and simple email from Foursquare reminded me about Small Business Saturday by quickly answering the three basics of any good email: WHAT (get social with Small Business Saturday), WHY (support local small businesses), and HOW (search #ShopSmall on Foursquare and learn more at ShopSmall.com). —Andrea Smith, Design Lead, Content Marketing & Research, ExactTarget
Hipmunk >> sent 7/27/13 >> Fare Alert: $367 for Indianapolis to Boston, MA on Sep 05, 2013 return Sep 08, 2013 sent on Jul 27, 2013 >> Recognizing that trip-planning is not an open-ended process, Hipmunk puts a limit on the number of fare alerts it will send you for a particular trip. That helps prevent email fatigue and you always have the option to extend the alert longer. —Amanda Miller, Marketing Consultant, ExactTarget
Wayfair :: sent 9/27/12 :: Complete our holiday survey to take 10% off your next Wayfair purchase :: To better understand what kinds of holiday offers individual subscribers would be receptive to, Wayfair sent out this 14-question multiple-choice survey. The responses to most of the questions could easily trigger a subscriber’s inclusion in a highly relevant segmented email in the weeks ahead. Savvy holiday targeting! —Chad White, Lead Research Analyst, Salesforce ExactTarget Marketing Cloud
J & R >> sent 12/16/11 >> FREE SHIPPING on Everything for the ENTIRE HOLIDAY SEASON & BEYOND! >> Free Shipping Day has been getting more attention and may be finding its purpose with offers of free shipping with no minimum, but it’s still a day that’s open to mockery by retailers like J & R with year-round free shipping offers. –Chad White, Principal of Marketing Research
J. Jill >> sent 12/25/10 >> J. Jill uses a simple illustration style and some animation to tell a nice story—a bird sits alone, is joined by another, the two wink at each other, and then kiss—to support their season’s greetings and “thank you” message for supporting the J. Jill Compassion Fund. —Chad White, Principal of Marketing Research, ExactTarget