This is what I call "computer puce," since some dude who came up with standard computer colors made this shade his puce. I also call it "British puce red" since it's called puce red on Zazzle, a hotbed of puce items for sale.
Goth in puce. Here's what makes this consummate puce for me. There is no other name for this shade. It isn't burgundy. It isn't rust. Or orchid. Or dusty rose. Or brown. Or purple. Or red. It's a unique blend of deep rose red with greyish brown. Puce.
A French site calls this puce and says very typical of the regency period. The French dicionaris define puce as "somewhat dark reddish brown" the English dictionaries define it as dark red to brownish purple. A greyish magenta shade emerged in both France and England it seems, in the 19th century tho I'm open to correction. For more on French puce see my board "Couleur Puce."