Cliche #12: The egg timer. Because time is money, use us. Egg timers have done well for themselves in one place only. That’s right, the wicked witch’s castle in the Wizard of Oz. Traditional egg timers are practically redundant in the kitchens for which they’re designed, what chance do they have in business #brandcommunications?

Cliche #12: The egg timer. Because time is money, use us. Egg timers have done well for themselves in one place only. That’s right, the wicked witch’s castle in the Wizard of Oz. Traditional egg timers are practically redundant in the kitchens for which they’re designed, what chance do they have in business #brandcommunications?

Cliche #4: The #stopwatch. When time is of the essence. Reached cliché status in record time.

Cliche #4: The #stopwatch. When time is of the essence. Reached cliché status in record time.

Cliche #43: The loaded dice. You can't lose with us. They’ll be rolling in the aisles.

Cliche #43: The loaded dice. You can't lose with us. They’ll be rolling in the aisles.

Cliche #53: The medical instrument. We're sensitive to the way you work. Boom, boom!

Cliche #53: The medical instrument. We're sensitive to the way you work. Boom, boom!

Cliche #51: The barcode. You're an individual. Bleep-bleep. How would you like your brand to pay for this lack of vision?

Cliche #51: The barcode. You're an individual. Bleep-bleep. How would you like your brand to pay for this lack of vision?

Cliche #16: The acorn. Imagine the potential - of working with a brand that appears to be targeting small rodents. The use of this cliché could bring a mighty oak to groan.

Cliche #16: The acorn. Imagine the potential - of working with a brand that appears to be targeting small rodents. The use of this cliché could bring a mighty oak to groan.

Cliche #32: The aspirin. We'll take away the pain. Ouch!

Cliche #32: The aspirin. We'll take away the pain. Ouch!

Cliche #38: The cheetah. Fast and agile. Getting to this cliché is definitely fast. It’s word association time, you say fast - I say cheetah. The lack of mental agility required is quick to spot.

Cliche #38: The cheetah. Fast and agile. Getting to this cliché is definitely fast. It’s word association time, you say fast - I say cheetah. The lack of mental agility required is quick to spot.

Cliche #50: The spanner. We're hands-on. What sound does a spanner make when you drop it?

Cliche #50: The spanner. We're hands-on. What sound does a spanner make when you drop it?

Pinterest • The world’s catalog of ideas
Search