This has a humorous style and also shows celebrity endorsement. This has an overt message as it is clear that they are showing what service they can provide. It also shows a solution to a common problem that people actually encounter.The USP is that they offer other services and not just car breakdowns. This is an advantage over other car recovery services. The lifestyle appeal is mainly to adults. It slightly changes the brand identity as you don't expect them to do this.

This has a humorous style and also shows celebrity endorsement. This has an overt message as it is clear that they are showing what service they can provide. It also shows a solution to a common problem that people actually encounter.The USP is that they offer other services and not just car breakdowns. This is an advantage over other car recovery services. The lifestyle appeal is mainly to adults. It slightly changes the brand identity as you don't expect them to do this.

Realist Narrative Advert, it shows a family having a nice time playing on a wii, shows an element of competition that is sometime present in every day life.  Wii advert with Jamie Redknapp and Harry Redknapp

Realist Narrative Advert, it shows a family having a nice time playing on a wii, shows an element of competition that is sometime present in every day life. Wii advert with Jamie Redknapp and Harry Redknapp

I would say this has a dramatic style with the use of the dancing. It has sort of a hidden message as it focuses on the couple having a morning together more than showing the coffee. It shows an enjoyable response from the character and so makes you want to feel that way too. The USP is that it has amazing quality that you can tell. The lifestyle appeal is directed towards couples. An advantage shown is that it makes your morning better whereas other adverts may not show this.

I would say this has a dramatic style with the use of the dancing. It has sort of a hidden message as it focuses on the couple having a morning together more than showing the coffee. It shows an enjoyable response from the character and so makes you want to feel that way too. The USP is that it has amazing quality that you can tell. The lifestyle appeal is directed towards couples. An advantage shown is that it makes your morning better whereas other adverts may not show this.

Puppets can't eat (Wheat Thins). If you're anything like us, the sight of Cookie Monster stuffing his mouth with cookies he'd never be able to swallow really bothered you.     Read more: http://www.marketingprofs.com/chirp/2013/10480/social-skim-facebook-home-linkedin-mentions-twitter-reports-steve-jobs-week-in-social#ixzz2PkFHFe14

#Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in Social

Puppets can't eat (Wheat Thins). If you're anything like us, the sight of Cookie Monster stuffing his mouth with cookies he'd never be able to swallow really bothered you. Read more: http://www.marketingprofs.com/chirp/2013/10480/social-skim-facebook-home-linkedin-mentions-twitter-reports-steve-jobs-week-in-social#ixzz2PkFHFe14

▶ Oreo TV Ad - Men in Life Raft - Careful of your choice - Funny Commercial - YouTube

▶ Oreo TV Ad - Men in Life Raft - Careful of your choice - Funny Commercial - YouTube

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