I couldn’t stop playing with the Nakagin Tower app on my iPhone. If you scheduled an automated move of the capsule and canceled it at the very last minute, you wouldn’t get charged, and it would cause the entire capsule to shake. I only pranked Nina once with that. Never again. You don’t play around with stuff that feel like earthquakes in Tokyo. Too evil supposedly.
Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.
“Finish each day and be done with it. You have done what you could; some blunders and absurdities have crept in; forget them as soon as you can. Tomorrow is a new day; you shall begin it serenely and with too high a spirit to be encumbered with your old nonsense.” — Ralph Waldo Emerso