IBM Smarter Cities campaign. Ogilvy Mather, France. Kaan said "This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design."
PROTRUDE // A tray that doesn’t fall though it looks about to fall. It is ﬁxed to a tabletop with a clip and can be used at any angle as you like. It ﬁts for paper and supposed to be used for coﬀee cup, stationaries etc. // Photos by Yasuko Furukawa