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Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. The short story is that there is no way to place a single value on a fan. The answer to the question: "What is the value of Facebook Fan?" is that “it depends.” Not only are some fans worth more than others, but the way you build up engagement on your page makes the value of a fan more or less potent.
A Day in the Life of a Social Media User In this interesting infographic by Saxum, we can finally understand the specific details of traffic flow on top social media platforms. In particular, Saxum provides a second-by-second, minute-by-minute replay, as well as statistics on social media behaviour. For example, on YouTube, a total of 200 million hours of video are viewed within 24 hours.
[infografica] Fattori di successo per una campagna di social media marketing | Creare una campagna di social media marketing è l'unica cosa da fare se si vuole incrementare la visibilità e i potenziali clienti! Guarda i risultati! | @cinziadimartino