1963 Riviera~On October 4th of 1962, Buick introduced their Riviera as a 1963 model. It carried a base price of just over $4,330 with most customers adding optional equipment and driving the price into the $5,000 range. Production was limited to just 40,000 units. There were few competitors in the market at that time, but compared with its closest rival, the Ford Thunderbird, the Buick was much better. It had luxury, low weight, superior performance, and a unique sense of style.