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Inter City Group has appointed instinct pr to launch Lipsy's second fragrance, Lipsy London Love. The agency's remit also includes the rest of the brand's beauty offering as well as watches. instinct pr will generate media coverage by creating celebrity associations and tailored events, such as a Christmas in July showcase. Lipsy London Love rolls out in-store and online late August, followed by retailers such as Boots, and specialist high street fragrance stores from September.

"TOTWOO GLOBAL LAUNCH - FIRST TIME EVER ON POLYVORE TO WIN A REAL PIECE OF EXPENSIVE JEWELRY" by totwoo ❤ liked on Polyvore featuring Garden Trading, WearableTech, totwoo and smartjewelry

Versace Crystal Noir Eau de Toilette (105 BAM) ❤ liked on Polyvore featuring beauty products, fragrance, perfume, beauty, makeup, cosmetics, accessories, eau de toilette perfume, perfume fragrance and versace fragrance

Serge Lutens La Fille de Berlin (EDP, 50ml) (740 HRK) ❤ liked on Polyvore featuring beauty products, fragrance, beauty, perfume, makeup, fillers, edp perfume, serge lutens fragrance, serge lutens and eau de parfum perfume