The choice of each object (e.g. D = Derakht or P = Parvaneh) has been done with the loving care of our founder Dr. Golbarg Bashi, a mother herself with years of research experience in Persian language and literature, as well as gender and women’s studies. Dr. Bashi carefully chose objects that are lasting, phonetically exciting and visually appealing to children, plus commonly used in everyday conversation (e.g. socks, dish, tree, apple etc.) and are gentle and fun.