In this 1960 insurance ad from Metropolitan Life, these boys aren’t so much plunging into the water as they are jumping toward the word POLIO. Children and fear: a perfect pairing for an ad campaign. (Metropolitan Life Insurance Company advertisement, The Saturday Evening Post, March 12, 1960)
1925 Metropolitan Life Insurance original vintage advertisement. Reminds readers not to neglect colds. "The first signs of influenza, pneumonia, and other dangerous diseases are often mistaken for 'just a cold'."
1930 Metropolitan Life Insurance original vintage advertisement. Reminds readers more children are killed in traffic accidents than by diphtheria, scarlet fever, typhoid, appendicitis and measles combined. Accidents are the sixth greatest cause of death for people of all ages.