Differentiation between traditional PR and content PR. While PR strategies focused on press release distribution, newsletters and printed publications, content PR on the other hand is a far more social animal.
Being Mortal: Medicine and What Matters in the End. In Being Mortal, bestselling author Atul Gawande tackles the hardest challenge of his profession: how medicine can not only improve life but also the process of its ending.
The Signal and the Noise: Why So Many Predictions Fail — but Some Don’t by Nate Silver (Author). “Nate Silver’s The Signal and the Noise is The Soul of a New Machine for the century.” -Rachel Maddow, creator of Drift