Jason Wu Spring 2016: Produced by Bureau Betak, the September 11 Jason Wu show was set in an all-white venue at Spring Studios. Models emerged from behind two oversize door arches in a setting that was residential-meets-spacecraft. The dramatically stark backdrop was a theme that carried forth at two of Bureau Betak's other clients: Michael Kors and Diane von Furstenberg.
The chic September 14 presentation at the Swiss Institute of Contemporary Art showcased Mansur Gavriel's debut shoe collection, not to mention the label's coveted bags. Guests entered through a house setting that was erected inside the venue. Photo: Courtesy of Mansur Gavriel
Mansur Gavriel Presentation: While the models sported shoes from the debut collection, the bags were displayed on custom shelves that ran the entire span of the bilevel space. The mod, Pepto-Bismol pink venue served as both a presentation and a Fashion Week respite with bar service.
For the preview, Plant the Future provided installations that covered the theme of nature as art. The theme worked well with 1 Hotel & Homes, which has an eco-friendly ethos. Photo: Michele Eve Photography for BizBash
At the Sundance Film Festival in Park City, Utah, the shoe brand Merrell displayed its Capra hiking boot—named for the Capra mountain goat—in a display that looked like rough mountainsides. The look brought to life a virtual reality experience offered at the activation in which guests undertook a mountain trek that involved crossing a rope bridge and escaping a landslide. MKG along with Hill Holliday produced the activation. Photo: Courtesy of Hill Holliday