These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.
Guerrilla Advertising in New York for the Sopranos. This is a funny stunt which is extremely intriguing to a passerby who happens to see the arm hanging from the taxi boot. This encourages them to look at the sticker and see that the arm is fake.
Une campagne print choc pour sensibiliser au danger de partager des photos intimes